![]() ![]() In addition, our bespoke services allow clients to work hand-in-hand with our specialists to completely customize everything from bedding and towels to table linens for their private residences, yachts and aircrafts. Our linens also undergo a signature finishing process to create the incredibly smooth and lustrous finish for which they are known. For instance, our bed linens are produced using only long or extra-long staple cotton because with longer fibers, the strength and longevity of the finished product improves. We collaborate with Italy’s most skilled artisans to craft linens and home furnishings using the finest materials. Joseph DeAcetis: In your words, what is your quality assurance of the brand’s competitive advantage?įilippo Arnaboldi: Frette’s quality and craftsmanship has set us apart since 1860. As CEO, I am focused on continuing to grow our business internationally while solidifying our position as a global lifestyle brand. and then serving as Vice President & General Manager of Frette North America, managing all aspects of the business, including retail, wholesale, hospitality and the launch of our e-commerce platform. I’ve been with Frette for more than 20 years in a variety of management roles, first overseeing marketing efforts and retail growth within the U.S. Through this targeted growth and expansion, we’ve remained committed to creating high-quality, timeless products that speak to the evolving tastes of our clients. ![]() And we have a flourishing e-commerce business that is our largest, round-the-clock global storefront accounting for a significant and growing percentage of our business. ![]() We have a thriving hospitality segment supplying linens to more than 1,000 of the world’s best hotels. We have an international retail presence with both brick and mortar locations as well as in iconic department stores like Harrods, Bloomingdale’s and Lane Crawford. We were founded in 1860 and initially built our business and reputation working with European dynasties, starting as Official Purveyors to the Italian Royal Family, as well as some of the world’s most prestigious hotels, beginning with The Royal Danieli Hotel in Venice in 1899.Īs we near our 160 thAnniversary in 2020, Frette has evolved into a global lifestyle brand. The women’s signature Shell Nightgown and Robe made from silk with lace will be introduced in beige/black while the new Roxbury Robe especially for men has been rendered in a luxurious wool and cashmere blend.įilippo Arnaboldi: Frette is an Italian heritage brand in every sense of the word. The Frette-To-Wear collection for men and women is comprised of elegant loungewear crafted from the finest materials. The pure virgin wool Chains or Cashmere & Suede throws in lacquer/camel bring warmth to the living room while the Luxury Chains decorative cushion in turqoise/camel add panache. The embroidery is also available in a bath collection.įrette’s collections continue to extend beyond the master bedroom with an array of accent pieces in the new hues. ![]() Available in savage beige/milk as well as turquoise/savage beige, it stands on its own as an embroidery statement or can be paired with jacquards and textures alike, including Glowing Weave, Forever, Tile and Luminescent Tweed. Simultaneously classic and modern, Tracery Embroidery is an embroidery that seamlessly demonstrates its design agility. Tracery Embroidery makes its debut as a new design motif within Style of Living. Additionally, Pearls Embroidery will now be available in luminscent colour variations with metallic gold and silver pearls embroidery on a milk base. Originally presented in warm, golden hues, the textural, shimmering luxury design motifs of Glowing Weave, Luminscent Tweed, Sparkling Swirl and Shimmer Velvet will be released in cool, silver shades. ![]()
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